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April 18 2014

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GQ‘s Best New Menswear Designers Land In The Gap

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“I grew up on Gap; it’s like the thing you always think about when you think of classic American brands,” says menswear designer Todd Snyder. And now Snyder, along with five other menswear labels (including BLK DNM, Ian Velardi, Mark McNairy New Amsterdam, Ovadia & Sons, and Saturdays Surf), will be stocked in the iconic retailer’s shops. “These designers are shaping the future of menswear, and it’s an honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view,” says Gap North America head of merchandising Mark Breitbard. Before the limited-edition collection (with prices starting at $20 for basics and going up to $340 for leather jackets) launches in stores September 27, Style.com has an exclusive behind-the-scenes look at GQ‘s Best New Menswear Designers and the journey through the collaboration.

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