September 2 2014

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Novis Spring 2013


Label: Novis by designer Jordana Warmflash

Need to know: Jordana Warmflash had a springtime wedding to attend, and after searching high and low for a dress that was just right for the occasion, she gave up and decided to make her own instead. But that wasn’t the first time Warmflash found herself hunched over a sewing machine with measuring tape hanging around her neck. The native New Yorker previously worked with Zac Posen and Alice + Olivia, and decided to launch her own label when that bespoke wedding number triggered a wave of compliments and custom requests. Novis (a tribute to Warmflash’s grandmother’s maiden name) debuted with a Fall lineup full of classic yet quirky cocktail frocks and evening gowns featuring vintage-inspired silhouettes done up in luxurious brocades, laces, and tweeds. For her Spring collection, premiering on, Warmflash introduced separates to the mix (“something I thought wasn’t my strength before,” she told, like a structured blazer with a tentlike back pleat in a mod floral print, which was paired with matching slim trousers. Other highlights here included a long-sleeved dress with a flattering circle skirt and tiny butterflies dancing on each layer of lightweight chiffon, as well as a tea-length “petal” dress with a built-in bustier.

She says: “I love to reinterpret vintage prints by tweaking the colors, playing around with scale, and altering the line quality to make it modern,” Warmflash told “But I am just as inspired by textile trade shows as I am by my racks of vintage finds.”

Where to find it: American Two Shot in New York, Tenoversix in Los Angeles

Photo: Courtesy of Novis

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