Yoox.com Gets In The Art Game
E-commerce site Yoox.com has partnered with countless big-name designers and style icons, ranging from Waris Ahluwalia to Iris Apfel. As of today, the brand is adding art into the fold, launching with over 50 artists as well as some of the world’s most prestigious galleries and museums. “It’s an idea I’ve had for some time now,” Yoox Group founder and CEO Federico Marchetti tells Style.com. “It was only natural our next step would be to focus on art. Additionally, the art world has evolved and buyers are keen to access art online—it’s on their radar now.” As Marchetti describes it, Yoox is offering a one-stop shop for the art-inclined, where you can check the latest art world news, browse through contemporary works, learn about the artists, and buy the pieces.
For the launch, Yoox has exclusive works by two of the art world’s most venerable talents, Grayson Perry and Damien Hirst. Perry, for his part, did a boxed set of table maps (entitled The Vanity of Small Differences). The Hirst contributions are two small-scale versions of his renowned Anatomy of an Angel sculpture. As for who’s up next, Marchetti remains tight-lipped. “We can’t unveil just yet what’s coming next, but rest assured, this is just the beginning of an exciting new adventure into the world of contemporary art,” he says. They also plan on expanding their support of emerging artists in the near future. In the meantime, art aficionados can get in on the action at the Frieze Art Fair in London via Yoox (a supporter of this year’s Frieze Sculpture Park in Regent’s Park). He explains: “Visitors to art at Yoox.com will have the chance to visit the exhibition from anywhere in the world. Thanks to a specially created interactive video tour of the garden, they can stroll though the manicured lawns, stop and walk around each sculpture, and enjoy behind-the-scenes info on the works, all from home, without having to brave the English weather!” And who doesn’t like the sound of that? Style.com has a first look at the work from Perry and Hirst, here. Visit Yoox.com now to get a full look at the new-launched art sector.