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A Look Inside Prada’s Palazzo


Prada’s iPad app, launched this week, gives label fans the keys to the kingdom—or at least its manse. Il Palazzo creates a virtual Prada palace whose labyrinthine chambers contain not only snippets of collaborations and artworks—like illustrator Richard Haines’ drawings of the men’s collection—but a first glimpse at upcoming wares, too. First up: the new Portrait sunglasses ($430, top, and $290, bottom), which make their exclusive outside-the-Palazzo debut, above. Keep reading to take a video tour of the app (helpful if, like certain editors here, you are in the last remaining guard of the iPad-less). The shades debut at Prada stores at the end of the month. Next up in the Palazzo’s halls: the Bloom jewelry collection, arriving later this month.

Designer Update