August 22 2014

styledotcom Ultra-luxe leather goods label Parabellum sets up shop on Melrose:

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Even In The Surreal World, Proenza Schouler Looks Good


Just what you needed—another world in which to covet Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez have taken an interest in all things internet lately—case in point, their Tumblr-inspired Spring ’13 collection—and their latest project sends them back to the digital realm. Instead of casting models for their new video, which was commissioned for their new Madison Avenue store, they created them: as avatars in the online fantasy world Second Life. Creative directed by Kate McCollough, they show off four key looks from the Fall collection, now in store. The video debuts exclusively here on Watch out for that pink dolphin.

Designer Update