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August 22 2014

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Going Grey

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It’s been quite a week for Grey Area: The buzzy artist-edition site launched a new collection of products, “Americana,” on election night, and has sold more than 1,500 of Sebastian Errazuriz’s inspired “MANHATTAN BLACKOUT” and “I STILL LOVE NY” T-shirts since last weekend, with profits going to Hurricane Sandy relief.

On top of that, cofounders Manish Vora and Kyle DeWoody unveiled a new batch of artist-made goods created in tandem with the designers at Helmut Lang last night at the brand’s Mercer Street shop.

Artists include Cat Stevens—”not that Cat Stevens,” Vora clarified—and Michelle Lopez, and the latest partnership has resulted in a glossy version of Shelter Serra’s rubber Rolex-inspired bracelet, which has become a bit of a calling card for the site and artist alike.

Serra revealed at the intimate dinner that followed at La Esquina—and drew the likes of bloggers Elin Kling and Leandra Medine, and Hilary Rhoda, fresh off the Victoria’s Secret runway the night before—that early on he’d been approached by Amazon.com and turned them down.

He’s been intrigued by what Helmut Lang CEO Andrew Rosen, who cohosted the dinner, referred to in a toast as “the Grey Area thing.” He wasn’t the first, and no doubt won’t be the last.

Photo: Neil Rasmus/BFAnyc.com

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