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August 30 2014

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Theory And Uniqlo Get Down

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At most of the major fashion conglomerates, each brand operates as its own fiercely independent fiefdom—you’d hardly expect Louis Vuitton and Fendi to join forces on a bag, though they happen to be corporate siblings at LVMH. But at Theory, Andrew Rosen is working a different angle. Rosen’s Theory is owned by Japan’s Fast Retailing, which also owns Uniqlo, among others; and now, with a new capsule collection of down jackets and vests, Rosen is bringing Theory and Uniqlo together. T down, as the collection is known, draws on the design sensibility of the former and the production expertise of the latter to gin up some of the sharpest jackets we’ve seen this (early) winter. And because of Uniqlo’s manufacturing capabilities, they’re both super affordable (topping out at $149 for a hooded jacket, nearly unheard of for down) and available for men, women, kids, and baby. The women’s styles and campaign debut exclusively here on Style.com. They’ll be in Uniqlo and Theory stores and Theory.com—though presumably not for long—on November 15. Could this kick off a trend for intragroup collaborations fashion-world-wide? It’s not especially likely, but it’s a warming thought.

Photos: Courtesy of Theory

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