Where’s Le Baron?
Art Basel is upon us—the Miami Beach edition of this year’s fair begins next week—and the parties number in the triple digits each night. Sure to be a question at each: Where’s Le Baron? After five years of stationing their Basel pop-up at the Delano Hotel, André Saraiva and his Le Baron crew have decided to switch it up—five times. From December 4 through December 9, the now-mobile party spot will spend each night in a different locale. (The obvious joke about partygoers doing the same suggests itself here.) The details will be kept under wraps until dark—or, at least, 6 p.m.—when the addresses will be revealed via Twitter, Facebook, and the club’s new “Where’s Le Baron?” app (available for download at whereislebaron.com). “I thought it would be fun to make it a challenge to find Le Baron this year,” Saraiva told Style.com, noting that last year’s overcrowding and round-the-block lines were a factor in the decision. “I wanted to make it a space that our friends and family come to every night without the trouble of the usual crazy doors in the same spots.”
As a nightlife-purveyor-cum-graffiti-artist, Saraiva plans to embrace the Basel spirit by throwing a party with Richard Prince for his new AriZona iced tea, for which the artist branded cans with his Nurse and Joke paintings. (At $0.99 to $1.25, they’re bound to be the most cost-effective Princes at the fair.) Not to be outdone, Saraiva will unveil a public mural he’s created in Miami’s Design District. Naturally, his work will be feted with a Baron-style block party.
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