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July 30 2014

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On Our Radar: Seafarer

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Established in Brooklyn in 1900, Seafarer was the U.S. Navy’s leading supplier of bell-bottom denim work pants for over 80 years. But in the sixties and seventies, the likes of Brigitte Bardot, Jane Birkin, and Farrah Fawcett began to don their wide-legged, high-waisted jeans, as did other trendsetters who snatched up Seafarers at secondhand markets. Come January 22, you won’t have to scour vintage stores to find your pair—for Spring 2013, Seafarer is releasing a revamped fashion range, set to launch at Colette during the haute couture shows. Illustrator and blogger Garance Doré has created a trio of kitsch seventies films to help celebrate the revival, the first of which debuts here on Style.com (above). We’re not sure how well the Italian-made jeans, particularly the limited-edition floral-print pairs by Ken Scott, would be received by today’s Navy. But we’re betting the fashion set will be eager to get their sea legs.

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