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August 21 2014

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Arielle de Pinto Gets Crafty

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Conceptual jewelry designer Arielle de Pinto has put herself on display. In the window of The New Museum gift shop, no less. Known for her hand-crocheted jewelry and art-meets-fashion approach to accessories, de Pinto has joined the downtown art hub’s She’s Crafty project—an ongoing event that invites female artists, designers, and creatives to put on veritable tableaux vivants to showcase their skills in the storefront. De Pinto has recreated her studio in the space and will be on hand until January 11 to customize anything and everything museum-goers fancy. For instance, she’ll embellish a pair of her crocheted Arielle de Pinto x LVMM shoes (ranging from $290 to $350) with one of her brutalist bronze charms (an approachable $5 each). Or, if you’re in the mood for a real statement piece, her chain tapestries, which have been showcased in galleries around the globe, are also up for sale (they cost around $10,000). However, the designer stresses, “I want people to bring things of their own for me to customize, too. I want to give people a chance to work with me.” No job is too big, or too small. In fact, today, she put a few special touches on someone’s key chain.

Arielle de Pinto will be at the New Museum—located at 235 Bowery—through January 11. The She’s Crafty project runs through January 20.

Photo: Nicole van Straatum

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