Style.com

August 30 2014

styledotcom Four street style photographers on what they hope to see this #NYFW: stylem.ag/1tSZ66G @Le21eme pic.twitter.com/QNsiKlaoQ4

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Insanity as Imagery, Courtesy of Erik Madigan Heck

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Opposites, insanity, clarity, abstraction, and minimalism all rolled into one—such was the concept behind photographer Erik Madigan Heck‘s electrifying images of Mary Katrantzou’s Spring ’13 collection. Heck, who has shot editorials and photographs for everyone from W magazine and Vanity Fair to Haider Ackermann and Ann Demeulemeester, has worked with Katrantzou on unexpected visuals since 2010. “I contacted her originally after she won the Swiss Textile Award. I was enamored with her creativity and use of color, and I thought we could collaborate in an interesting and innovative way,” Heck told Style.com. Intended as an artistic project rather than a campaign, the photos are an eye-catching (and, dare we say, refreshing) approach to showcasing Katrantzou’s clean Spring silhouettes and currency-inspired prints.

Photo: Erik Madigan Heck

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Dept. of Culture