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August 20 2014

styledotcom Why our photo editor is borrowing this one from the boys: stylem.ag/VFhnaS pic.twitter.com/Ub7NxhwwBd

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Mad (For) Max

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In the waning hours of 2012, New York Times critic Cathy Horyn took to her blog to weigh in on her favorites of the year and the bright spots of the year to come. Among the winners were likely choices such as Dior and Céline, but more unusual was La Horyn’s calling out of a few key Spring ad campaigns. Two of her three picks—Inez and Vinoodh’s for Miu Miu and Steven Meisel’s for Prada—you’ve already seen on Style File. The third is Mario Sorrenti’s for Max Mara: “The approach is reductive and strong,” she wrote. “You suspect he said, ‘Let’s just make something that is beautiful.’ ” In the service of displaying and promoting the beautiful, here it is.

Photo: Mario Sorrenti / Courtesy of Max Mara

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