August 30 2014

styledotcom In honor of the #USOpen, 19 of the greatest tennis fashion moments:

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Behind the Scenes with Swarovski: Creatures of the Wind


The Swarovski Collective—the crystal house’s initiative to help promising young designers and established names—was started in 1999, after Isabella Blow introduced the Swarovski family to Alexander McQueen. “We saw then the magic that resulted from putting our crystals in the hands of cutting-edge talent, how they push the creative boundaries and limits of creative craftsmanship,” says Nadja Swarovski, the initiative’s founder, who notes that collaborating with young designers has been the “cornerstone” of the project from day one. “The fashion industry is fiercely competitive, and it’s incredibly hard for young designers to fulfill their creative potential season after season,” she adds. Indeed, Swarovski has done its part—the initiative has helped over 150 talents since it launched. This season, fourteen brands—Mary Katrantzou, Creatures of the Wind, Suno, and Eudon Choi among them—have been supported by Swarovski and its stones. And to further celebrate the designers’ creative processes, Swarovski has made behind-the-scenes films that follow every label on its journey down the Fall ’13 runway. will be giving you exclusive looks at two of Swarovski’s films from each of the four fashion weeks. The series kicks off with Creatures of the Wind, above.

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