Enjoy Coca-Cola x Nigo
Nigo, the Japanese designer behind A Bathing Ape and Human Made, had a prized red leather Coca-Cola jacket as a kid. “Coca-Cola has been an inspiration of mine since I was a boy [in the eighties] and got in on the Coca-Cola yo-yo craze,” he said. Now he’s translating that fondness for “the real thing” into a capsule collection. Launched in collaboration with the soft-drink company and the Japanese retailer Beams, the collection takes inspiration from early twentieth-century workwear and features a sweatshirt, a coverall jacket, a work shirt, T-shirts, and jodhpurs stamped with the company’s logo—the 1910 vintage. And in the name of historical authenticity, the pieces are sewn with the traditional stitches of the era.
Coca-Cola x Human Made x Beams is available in the U.S. at RSVP Gallery and online at shop.beams.co.jp.