Jacquemus Fall 2013-------
Label: Jacquemus, designed by Simon Porte Jacquemus
Need to Know: Emerging self-taught French designer Simon Porte Jacquemus chose to show his Fall ’13 collection at a public pool in Paris’ Bastille neighborhood. Fitting, considering the range was inspired in part by French actress Isabelle Adjani and her 1984 hit song and swim-centric music video, “Pull Marine.” Dreaming of Adjani in the water led Jacquemus to formulate a “tender” ideal of classic French sportiness with a hint of “Cocorico” patriotism.
Featuring his signature simple cuts, Jacquemus’ Fall ’13 was an ode to France—evident in his white, red, and blue palette and the fabulous white shirt with a Tricolore pocket. Other standouts included a cropped crewneck jacket paired with a low-slung pleated skirt, sweater-skirt combos, a T-shirt dress with trompe l’oeil red bathing suits, and lots of navy and white pin-striped cotton.
It’s also worth noting that despite the fact that he now sells to twenty-five stores worldwide, including Opening Ceremony, the designer has kept his day job—he works in sales at Paris’ Comme des Garçons boutique.
He Says: “I love France. This collection is an homage to my country’s style and Isabelle Adjani.”
Where to Find It: Opening Ceremony in New York, Dover Street Market in London, and online at jacquemus.com.