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August 22 2014

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Kim Kardashian: Star Du Jour

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The Spring 2013 issue of Du Jour, the online and print magazine that caters to Gilt Groupe‘s top spenders, has an unlikely cover girl. Out today online and the first week of March in print, the new issue features Kim Kardashian, who, shot by Bruce Weber, appears in her first pregnancy photo shoot. Weber lensed two covers: The first, which debuts above, shows Kardashian dressed up like a Tahitian princess (although, with a floral Du Jour crown hovering about her head, she looks uncannily like a Madonna), while the second depicts her, sans makeup, emerging from a pool. The pared-down photographs were taken at Weber’s Miami home. “We had come off this moment where we launched with Christy Turlington and were lucky enough to have Nicole Kidman on the second cover, with Patrick Demarchelier shooting, and we wanted to try something a little bit different,” says Nicole Vecchiarelli, who serves as the magazine’s co-editor in chief, along with Keith Pollock.

Now one might not think a reality-TV star would appeal to the magazine’s high-net-worth readers, but Vecchiarelli believes Kardashian will capture their interest. “We realized that everyone has an opinion about her. Our idea was that any audience would be able to appreciate seeing someone who they may view in a certain way reshape her image. It was an artistic endeavor, and I think there’s a lot for our audience to really delve in to, whether they’re personally into her or not.” Vecchiarelli adds that the interview with Kardashian, written by Du Jour‘s editor at large Alyssa Giacobbe, reveals that as she approaches motherhood, the reality queen is rethinking her approach to privacy and how she connects with her fans. What’s more is that Weber chose do draw visual comparisons to Kardashian and Elizabeth Taylor (there are even a few images of Kardashian leafing through books about the actress). “Could she ever be an Elizabeth Taylor or Marilyn Monroe personality of her generation? If she [were to become that] it would be because she’s continued down the road that she did with Bruce—opening herself up to different ideas and pairing herself with different kinds of people.”

Photo: Bruce Weber

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Dept. of Culture