LVMH Invests In Maxime Simoens
Maxime Simoens has just received a huge boost. Today, LVMH announced that it is providing financial backing and strategic advancement to the twenty-eight-year-old French designer’s house, which was launched in 2009. Rumors about LVMH’s interest in the designer have been swirling since Bernard Arnault invested in the house last April. Naturally, LVMH’s support will give Simoens an elevated presence on the international fashion scene, but the designer isn’t quite ready to claim that he’s “arrived” just yet. “This is a super step forward,” he told Style.com. “It’s a step into the big league. But I hope there are many more steps to come. Talking about having ‘arrived’ is something you can only do when you’re looking back. This is just the beginning,” he added, noting that it felt like “the right time” for the partnership. Simoens explained that both he and the luxury group want to focus on high-quality luxury pieces. And while the designer is deep in show preparations, he admitted that he did take a very brief break to pop open a celebratory bottle of champagne. However, he quickly jumped back into fittings and show preparations for his Fall ’13 collection, which he will present in Paris on March 3. This show marks his first on the official Paris ready-to-wear calendar.
Simoens revealed that his Fall ’13 range is “aquatic, slightly ‘glacé’ —frosted. It’s very structured and feminine. For this show, I really tried to get to the essence of my fashion DNA.” The designer gave Style.com an exclusive sneak peek at the upcoming collection (seen above and below). So what’s next for his growing brand? The designer says he wants to build “a universe,” up his international presence, and open his first boutique. “[It's] what every young designer dreams of.”