Missoni: Zigging and Zagging for Sixty Years And Counting
Spring 2013 marks Missoni’s sixtieth anniversary, and to celebrate the milestone, the Italian house looks to the future while remembering its history. For starters, Missoni enlisted photographer Alasdair McLellan and stylist Vanessa Reid to create an array of artful Spring ads. Based on “paintings of the past,” the campaign consists of both still images and a serene film, which, aptly titled “A Zig-Zag in Time,” mixes looks from Missoni’s hologram-inspired Spring ’13 and pieces from the house’s archive of colorful graphic knits. Why tease us with discontinued vintage treasures, you ask? Because, come May 2013, Missoni will reissue the featured styles, all of which will be available at flagship stores worldwide. Take a walk down memory lane (and a peek at the Spring’s youthful wares) with Missoni’s film, which debuts on Style.com (above).