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April 23 2014

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Paris in New York

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Soho got a French infusion last night with the official opening party for Vanessa Bruno’s Greene Street pop-up shop. After opening several retail locations in her native France, then in London, then Los Angeles, and a few spots in Asia, the designer now has her sights set on New York. She plans on eventually opening a permanent New York flagship, but a fashion-week pop-up is a good place to start. And when she saw the space that was available—an open 1,300-square-foot loft—she simply couldn’t resist. “You cannot find anything like this in Paris. And you can do a lot with a place like this,” Bruno told Style.com. Indeed, she did do a lot with it—the pop-up features her Spring ’13 collection, a Ladurée Macaron counter, Diptyque candles, and wall-sized blowups of this season’s ad campaign starring Stella Tennant. It was a nice pause française for guests like Natalie Joos, Tallulah Harlech, and Zani Gugelmann in the midst of New York fashion week. Said Leandra Medine, “I am really happy about Paris relocating to New York—getting to Soho is way cheaper than Le Marais.”

The Vanessa Bruno pop-up shop is located at 131 Greene Street and is open through February 26.

Photo: Jesse Lirola/BFAnyc.com

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