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July 25 2014

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You’re so Vain, Cindy Sherman

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Vanity is the theme behind the fourth issue of Dasha Zhukova’s acclaimed Garage magazine. Perhaps not the most surprising subject for a fashion glossy, but the editor’s approach to the concept is definitely original. Garage‘s cover and corresponding spread were shot by Patrick Demarchelier and feature a gaggle of models provocatively posed in looks by Balenciaga, Saint Laurent, McQueen, and Dolce & Gabbana. What’s the twist? Each girl is accessorized with a Cindy Sherman mask created via ThatsMyFace.com. “Cindy Sherman’s work raises such important and challenging questions about the representation of women, both in media and society. There was no better likeness to illustrate issues of identity and facelessness in the fashion industry,” says Zhukova. The artist gave Garage her blessing to create the masks, all of which are based on Untitled #461 (the work was shown in Sherman’s recent MoMA exhibition). However, it would seem Sherman hasn’t yet seen the new issue, which, in addition to the fantastically creepy editorial, includes conversations between Urs Fischer and Neville Wakefield and Boris Mikhailov and Juergen Teller, as well as Aimee Mullins paper dolls and contributions from Theaster Gates, Michael Craig-Martin, and more. “I hope she likes it!” says Zhukova. We suppose we’ll have to wait until the magazine hits newsstands, on February 9, to find out. Unless, of course, she sees the spread’s exclusive debut here, on Style.com.


Photos: Courtesy of Garage magazine

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Dept. of Culture