Style.com

August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene: stylem.ag/XEntdC pic.twitter.com/j36jpxEAvF

Subscribe to Style Magazine

Down in Mexico with Jefferson Hack

-------



The campaign for Jefferson Hack’s third Tod’s No_Code capsule footwear collection is all about East London attitude. But his new short, Invocations, was shot during a Mexican escape. “I did this on my winter vacation…[to] provide an alternative point of view to the campaign,” the Dazed & Confused editor told Style.com. The Super 8 film stars a self-styled Tati Cotliar, who took aesthetic inspiration from Hack’s range of suede and leather kicks. “I think she was in a Diane Keaton-meets-Wes Anderson Boy Scout mood,” said Hack, noting that the Asymmetric Oxfords she’s wearing are among his favorite pieces in the range. “It’s really personal,” added Hack of the film. “It’s about travel (of course!) and this cool girl escaping [from] the heat of the city…to this place which is full of color and optimism and daydreaming.” Set to the music of Alfonso Lovo, a Nicaraguan guitar player from the sixties, the short, which debuts exclusively above, definitely emits a vintage oasis vibe—one that’s sure to speak to the No_Code man and woman, or, as Hack calls them, “stylishly minded mavericks.”

USER COMMENTS Comments
Designer Update