Elisabeth Weinstock’s New Home for Him, and Her-------
Informed by the ethos of “him, her, and home,” interior designer-turned-accessory designer Elisabeth Weinstock will bow her first store in West Hollywood on Monday. After years spent working on interiors projects, Weinstock, who counts Jennifer Aniston, Rihanna, Jennifer Lopez, and Naomi Campbell among her fans, branched out and crafted an exotic skin jewelry box. It was this that got her into the accessories biz and, with the help of L.A. store Maxfield, she realized there was quite a market for her high end vision of sleek, understated cases and bags. Her collection, which is produced locally, is one that addresses today’s modern needs—for instance, there are plenty of tech accessories. But there are a few kitsch and novelty items, too. “I love creating things that are off the beaten path—a tampon box, a condom box, even a dopp kit as a clutch,” the designer says.
With her interiors experience at play, Weinstock repurposed a 1930s house to achieve an 1,800 square-foot abode for her thoughtful designs. The new store is divided into three sections: The first is a “man cave,” which features Weinstock’s bestselling dopp kits (most popular in boa and watersnake) and humidors, along with a croc football and anaconda boxing gloves—ideal for the guy who really does have everything. “There’s a customer that’s hungry to find something new, something different that’s made like an everyday object,” she reasons. The more feminine “boudoir” area offers an elevated take on the cosmetics case, a crossbody bag, a wallet, and a clutch in a range of skins. Finally, there’s a home, or “living room” section, where shoppers can find custom coffee tables (one of which is shown in viper), stacking boxes, and the jewelry boxes upon which the brand was built. “Without sounding too cliché, it’s modern and edgy but still everyday,” Weinstock says of the space. Not cliché at all—in fact, it mimics the very spirit of the collection.
Elisabeth Weinstock’s new store will open on Monday at 8159 W. 3rd Street, West Hollywood, CA; www.elisabethweinstock.com.