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April 19 2014

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G-Star and Vs. Magazine Devour Art

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Blurring the boundaries between the worlds of fashion, art, music, and film has always been a focus at G-Star. The denim brand regularly works with noteworthy director Anton Corbijn on its print campaigns, and recently kicked off its new Art of RAW project with a video featuring cool CGI animation and a custom track by Skrillex. Keeping up the cultural momentum, they have collaborated with Vs. Magazine on Devouring Art, a short film directed by and starring Danish multimedia artist Rie Rasmussen. In the Vs. Magazine film, Rasmussen portrays an artist who breaks into a gallery—armed with painting tools and clad in denim overalls—in search of inspiration. Inside, the surrounding art comes to life and consumes her for a raw, and decidedly racy, result.

“I let the tone of the [Art of RAW] collection inspire [me]. So [the film] definitely had to be something with a dark edge to it, while still making an artistic point,” Rasmussen told Style.com. The director—a frequent Vs. collaborator—brought in personal muse and former Givenchy model Marie de Villepin to costar in the film and help with its soundtrack (de Villepin is the frontwoman of the band Pinkmist). “I like sturdy, hard-edged female fashion, and the idea of durable clothing that’s built to last,” Rasmussen continued. “The word raw has always been a huge turn-on to me because it implies no pretense—no refining, no makeup, no facade. That is rare in fashion and why G-Star’s Art of RAW project is so refreshing.”

Vs. and G-Star gave Style.com an exclusive sneak peek at the film and will debut the full version tonight with an event at the Electric Room at Dream Downtown. Catherine McNeil, Dorothea Barth Jorgensen, David Blaine, Lulu Gainsbourg, and Sophie Auster are among the expected guests.

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