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August 29 2014

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Life’s a Bey-ch

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Reasserting her place as queen of all things pop culture, Beyoncé, it was revealed today, is the face of H&M’s summer collection. Shot by Inez & Vinoodh, the ads depict Ms. Knowles looking appropriately glam while lounging atop a fold-out chair on the beach. The campaign also features a commercial directed by Jonas Åkerlund, which is set to the star’s new song, “Standing on the Sun.” H&M’s spring wares (and Bey’s new tune) will be available in early May.

Photo: Courtesy of H&M 

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Dept. of Culture