Loomstate’s Gone Surfing-------
Rogan Gregory and Scott Mackinlay Hahn of eco-chic label Loomstate like to split their time between the city and the beach. And with their new clothing line, SRF+CTY by Loomstate, the designers have found a way to get the best of, or at least seamlessly transition between, both worlds. “We love to surf,” said Gregory, who phoned in from Montauk. “But we work in the city. For us, the balance of urban life and nature is an important yin-yang. And I feel like a lot of people in the past five years have caught on to it,” he mused, noting that he feels the surf-meets-metropolitan lifestyle is becoming increasingly influential in culture and design.
The eco-conscious menswear collection includes shorts, knitwear, printed T-shirts, sweatshirts, and tank tops (which Gregory says are possibly the best thing he’s ever designed) and aims to take gents all the way from their midtown (or, let’s be serious, downtown) office to the waves at Montauk or Rockaway. Based around the concept of “fifty-fifty,” the line’s wares (which range from $65 to $130) are all made from an equal blend of organic cotton and recycled poly (the latter, Gregory explained, helps the clothes keep their shape when they get wet). Many of the pieces are reversible—the idea being that one side is more urban-appropriate, while the other screams “surf’s up!” Have to scoot from the shore to a meeting? Don’t fret. Just put your board down, flip it, and reverse it. This versatility is demonstrated in the label’s lighthearted new film. The video, which debuts exclusively above, shows Gregory and Hahn’s surfer pal skateboarding, goofing off, and navigating the subway with his surfboard (apparently, this is not an uncommon occurrence). “It’s a weird experience when you bring your board to work and take it on the subway,” conceded Gregory. “But when you come out on the other end and see the ocean? There’s something really cool about that.”
SRF+CTY will be available online at Loomstate.org, and in Nordstrom and Bloomingdale’s, from March 15.