Paul Smith x David Bowie

David Bowie’s new video, “The Stars (Are Out Tonight)”, has generated much buzz among the fashion set—and understandably so, considering the singer looks pretty slick in his Pringle sweaters, McQueen trench, and Saint Laurent jacket. But today it was announced that the rock star is embarking on a new style-centric venture: a series of collaborations with Paul Smith, the first of which is the official T-shirt for Bowie’s upcoming album, The Next Day (above). Looks like Justin Timberlake and Tom Ford (who announced their partnership in January) might have some competition.

Paul Smith’s The Next Day T-shirt will be available at paulsmith.co.uk from March 7.