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July 29 2014

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Reece Hudson’s Virtual Expansion

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Reece Hudson, the New York-based handbag and accessories label founded by Reece Solomon and her business partner, Max Stein, in 2009, is on a roll. The brand has experienced some serious success since it earned a coveted spot in the CFDA’s Fashion Incubator program in 2011. Evidence? Spring 2013 saw the range launch in major retailers like Barneys New York and Shopbop.com. In an effort to meet bigger orders and up its leather quality, the brand has, for the past two seasons, been manufacturing its clever clutches, totes, and satchels in Italy. And the duo has even begun to conquer key international markets—come Fall ’13, it will land in China and Russia. Today, Solomon and Stein (who are actually just back from a CFDA/W Hotels-sponsored inspiration trip in Istanbul), announced the debut of Reece Hudson’s new Web site, which marks the brand’s first foray into e-commerce. “We only do two collections per year, so stores are selling out of things in thirty or forty-five days, and then there’s nothing available,” said Stein, explaining that he and Solomon hope the e-commerce portion of their Web site (which will be accessible to clients worldwide) will help fill the ’tween-season gap. The new online destination will also offer special pieces that aren’t often available at larger retailers.

In addition to e-shopping, Reece Hudson’s virtual home features fashion films, behind-the-scenes snaps, a full collections archive, and more. “One thing we’ve been working on a lot with our mentors since being in the Incubator is building a defined brand image,” said Solomon. The Web site, which the designer describes as “simple and clean,” is the pair’s next step in expanding and defining the growing label. Check out the brand’s new online digs at reecehudson.com.

Photo: Courtesy of Reece Hudson

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