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April 18 2014

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Thom Browne’s Tokyo Drift

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Thom Browne is on a roll. The FLOTUS favorite received a nomination for the CFDA’s Menswear Designer of the Year Award last night, and today, WWD announced that Browne is bowing a flagship in Tokyo. Slated to open on Saturday, Browne’s new boutique is set in the Aoyama district, in the same building as the recently launched Acne store (less immediate neighbors include Prada, Undercover, and Marc Jacobs). Being Thom Browne, the designer wanted his 4,500-square-foot space to be a full-on experience, and to seem as “non-retail as possible.” As for his Japanese fans, Browne says they’ve been some of his strongest supporters from the start. “They understand what I do better than most people around the world,” he told WWD. The boutique marks Browne’s second stand-alone store—the first being in Tribeca.

Photo: Marcus Tondo/InDigital/GoRunway

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