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April 20 2014

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Tic Toc with Margiela and G-Shock

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Is Maison Martin Margiela everywhere these days? Not really, but thanks to last year’s H&M capsule and Kanye West’s frequent sartorial and lyrical endorsements, the notoriously covert house has definitely experienced a spike in visibility. Today, Margiela makes news again with the announcement that it will be helping watchmaker G-Shock celebrate its thirtieth anniversary with a limited-edition collaborative timepiece. Titled the GA-300, the watch—only 3,000 models of which have been produced—marks Margiela’s first venture into the world of horlogerie. Staying true to MMM’s cerebral, deconstructed, think again! aesthetic, the watch sits atop a detachable silver leather strap that can be worn solo as a cuff. Priced at $300 (we’re sensing a theme) the wares will hit Margiela stores this Saturday.

Photo: Courtesy of Maison Martin Margiela

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