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August 22 2014

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VFiles Brings Indie Swag to Tokyo

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In just under a year, the VFiles store has established itself as the New York destination for hipsters and hip-hop-heads looking to score some streetwear (or, as some might call it, “swag”). A favorite of A$AP Rocky (and the kids who listen to his music), the multibrand boutique on Mercer Street carries independent designers such as Hood By Air, Les Plus Dorés, and Conflict of Interest, as well as its own namesake line. Starting today, Japanese fans of the fashion media site will be able to get their “swag” in person at the VFiles pop-up in Isetan, one of Tokyo’s leading department stores. Open through March 12, the shop will stock specialty pieces from Gerlan Jeans and the VFiles collection, as well as a limited-edition X-Girl camouflage tote bag. VFiles reportedly plans to open up similar retail concept spaces in the future, including an outpost in the Hamptons this summer.

Photo: Courtesy of VFiles

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