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July 29 2014

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416 Pages of Pucci

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On Wednesday evening, at its recently christened Madison Avenue flagship, Pucci invited friends such as Carlyne Cerf de Dudzeele, Karla Otto, and Bibhu Mohapatra to fete the new edition of Taschen’s Emilio Pucci. The lushly illustrated tome—initially released as an oversize, limited-run epic covered in vintage fabric—has been given new life as a 416-page coffee-table book. Four different covers are available in Pucci’s signature acid-hued, kaleidoscopic prints, each of which was plucked from the archives. “We all believe that at a moment when the world is becoming bigger, it’s nice to make sure that people can understand where you come from,” offered Laudomia Pucci—Emilio’s daughter and the house’s vice president.

Style.com caught up with the book’s author (and Financial Times fashion editor), Vanessa Friedman. In between inscribing copies, she dished on what she believes makes Pucci so timeless. “It’s really about an attitude, as opposed to a particular style,” she said. “It’s not about a silhouette. It’s about a way of existing in your clothes, and a freedom that your clothes give you to move and feel good about yourself.”

Emilio Pucci is available now at Pucci boutiques, and at www.taschen.com.

Photo: Joe Schildhorn /BFAnyc.com

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Dept. of Culture