August 28 2014

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A Time Warp in Venice, Courtesy of Prada


If Prada’s Wes Anderson and Roman Coppola-directed Candy films are any indication, Mrs. Prada is an expert in cultural cross-pollination. So, naturally, the designer’s Fondazione Prada will be hosting an exhibition at the fifty-fifth Venice Biennale, which kicks off June 1. But don’t expect a Met-esque fashion venture. Instead, Prada will present When Attitudes Become Form: Bern 1969/Venice 2013—a to-a-tee re-creation of a groundbreaking show held in Bern, Switzerland, in 1969. The foundation plans to bring together works from the original installation (above), which featured icons such as Sol LeWitt, Richard Serra, Eva Hesse, Claes Oldenburg, and Carl Andre. And because it’s Prada, the whole thing will be set in the foundation’s eighteenth century palace, Ca’ Corner della Regina. Vintage conceptual art in Prada’s Italian mini-castle? We say bring on the Biennale.

When Attitudes Become Form: Bern 1969/Venice 2013will be on view at the Ca’ Corner della Regina, in Venice, from June 1 through November 24.

Photo: An installation view of Live in
Your Head. When Attitudes Become Form, 1969, via

Dept. of Culture