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April 19 2014

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Britain’s Boys Are Back in Town

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It’s been a big week for the London Collections: Men, with Rag & Bone and Pringle of Scotland announcing that they would join the likes of Tom Ford, Alexander McQueen, and Burberry in presenting during the city’s third menswear showcase this June. “I think London is pretty much the home of menswear. Look at Savile Row and the great heritage we have. We invented the suit!” said Dylan Jones—the editor in chief of British GQ and the chair of London’s men’s collections—at an event at the British Residence in New York last night. The occasion, which drew the likes of BFC chief executive Caroline Rush, Dominic Jones, Nasir Mazhar, Sibling’s Cozette McCreery, Lou Dalton, and more, marked the announcement of London’s Spring 2014 menswear schedule. The lineup includes the above-mentioned international brands, as well as talents like Christopher Kane, Richard Nicoll, and James Long. Long, fresh out of the London Showrooms, which visited New York this week, offered, “When I started menswear in London, we had to struggle to have a voice. It was very behind womenswear. Now, all these supportive people have made [London menswear] happen, and it’s so funny being in New York and having menswear be the focus.” Caroline Rush concurred. “The womenswear designers have great recognition, but to put that spotlight on these incredible menswear brands is really important,” she said.

One might wonder why the British Fashion Council chose to reveal the London menswear roster in Manhattan rather than on its home turf. “We’re here tonight…because so many New York designers have supported us since we launched 18 months ago,” said Jones in his speech, noting that Calvin Klein, Ralph Lauren, Tom Ford, and more had all lent a hand. He added that Tommy Hilfiger, David Furnish, Tracey Emin, and Details magazine will all be throwing “amazing” parties during the upcoming shows, which will run from June 16 to 18. “When [everyone] goes over to Milan, they’re going to have one hell of a hangover,” he laughed. The complete Spring 2014 London Collections: Men schedule is available at www.londoncollections.co.uk.

Photo: Charles Moriarty

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