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July 12 2014

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From Designers To Drag Stars With Dsquared²’s Dean And Dan

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For their latest campaign video, Dsquared² went “Behind the Mirror”—in full drag, as the nineties-supermodel doppelgangers they used to dress up as for a night on the town. Turns out Dean and Dan Caten made fairly convincing women, with the help of beauty pros like Charlotte Tilbury and Oribe, and costumes from their own nineties-inspired Spring ’13 collection. First, we brought you “Behind the Mirror”; now we’re going behind “Behind the Mirror,” with Dean and Dan’s mini-doc on the process of making the video. Two and a half hours in makeup, custom wigs, elastic bands to pull their faces smooth: It’s not for the faint of heart. But the brothers have never been that. As they say in the video, “If you are not convinced yourself, you’ll never convince anyone else.” However much makeup you may have on.

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