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April 19 2014

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LVMH Saves the Rainy Day

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LVMH is helping to bring a hint of vintage French flare to the 2013 Cannes Film Festival, which kicks off on May 15. WWD reports today that the luxury conglomerate is helping to fund the digital restoration of The Umbrellas of Cherbourg, a 1964 Jacques Demy-directed musical film that starred Catherine Deneuve. The film will screen in the festival’s Cannes Classics component—and we expect to see more than a few Vuitton and Givenchy frocks in the arrivals snaps.

Photo:Photo: RexUSA

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