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August 29 2014

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Prada’s Living Room Inches Closer to Reality

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Those of us at Prada’s Fall ’13 menswear show in Milan this January walked in to find a fully furnished apartment, what Miuccia Prada called the “ideal house.” Its furnishings came courtesy of her longtime collaborator, Dutch architect Rem Koolhaas and his firm OMA, which also works on Prada’s stores (or in company parlance, epicenters). OMA’s new collection inched nearer to reality at Milan’s Salone del Mobile this week, where OMA’s partner in the venture, the design company Knoll, unveiled the new range, dubbed Tools for Life. The Prada furnishings, it turns out, were prototypes; nothing that baby pink or plastic spiked seems likely to make it to production. But no doubt there are Prada obsessives out there who will be glad to replicate Mrs. P’s ideal house in their own. Prada, for her part, didn’t collaborate on the line: This does not mark the debut of Prada Casa. But she did lend OMA and Knoll the Prada HQ on Via Fogazzaro for their press conference yesterday.

Photo: © A. Osio

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Dept. of Culture