Style.com

August 21 2014

styledotcom The former team behind a cult denim brand open up Sydney's new hot spot: stylem.ag/XCJ0Dw pic.twitter.com/Dwn4AlZaRM

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The Cools Gets Cooler

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The Cools launched last summer as an online retail community that offered products by independent fashion and lifestyle designers from around the globe. Unfortunately, the site was “members only”—until now. “Our platform was originally intended to support individuals showcasing their cool, and selling personal products online,” said CEO Olivier van Themsche, who opened the site to the public last Thursday. “We realized that the platform was powerful for brands and designers, and a great opportunity for them to have a new business channel of exposure and sales.” In addition to giving its carefully selected range of about three hundred fresh labels (like Katie Gallagher, Public School, Dominic Louis, and Linda Farrow, just to name a few) a better cut of the sales than most retailers (designers only hand over a 12 percent commission), The Cools provides them with a virtual space where they can upload films, brand bios, and inspiration images that give customers a better idea of what they’re all about. Editorial content is also a focus (Style.com/Print star Grimes makes an appearance in The Cools’ latest online mag), and a slew of handpicked tastemakers in the know—Dree Hemingway, Chelsea Leyland, and Erin Fetherston among them—present shoppers with their favorite sartorial picks. “We hope to offer our customers the best possible brands from around the world, and to give them a unique way to interact directly with their favorite designers—one on one,” added van Themsche. With everything from candlesticks and chandeliers to leather lingerie and edgy staples, The Cools is a one-stop shop for all that is quirky, covetable, and, well, cool.

Photos: Courtesy of The Cools

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