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July 25 2014

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Antonio Azzuolo to Design Giuliano Fujiwara

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Antonio Azzuolo's illustrations for Giuliano FujiwaraAntonio Azzuolo, whose namesake label in New York has occupied a small but sought-out spot on the American menswear landscape, now has a bigger platform to call his own. The Canadian-born designer has been named creative director for menswear, womenswear, and accessories at the Milanese label Giuliano Fujiwara. (This marks his first official womenswear collection, though he has designed for women privately under the auspices of his own line, which he will continue to design in addition to Fujiwara.)

 

The heyday of Fujiwara came in the late eighties and early nineties, when the designer capitalized on the nascent trend for minimalism and architectural shapes. (Fujiwara himself debuted the line on the Milanese runway in 1986; between then and now, it has been designed by Masataka Matsumura and, more recently, Sergio Daricello.) “Giuliano Fujiwara was one of the few brands that I noticed when I moved to Milan right after school, and the aesthetics were so subtle and beautiful,” Azzuolo said. “I still remember the store’s displays so vividly. Along with Romeo Gigli, it was a great inspiration for me.”

 

Azzuolo’s first collection for Fujiwara will be shown in Italy this June, playing on iconic menswear styles and the idea of a global nomad, incorporating influences from the U.S., Japan, and France, as well as its native Italy. “I think it is important to keep this legacy alive but not duplicate it,” Azzuolo said. “We are at a different time. I think what’s important is to have a strong vision on what is relevant today in the world and community we will live in.” Above, Azzuolo shares a preview sketch from his first collections for women and for men.

Photo: Illustrations: Courtesy of Giuliano Fujiwara

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