August 29 2014

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Designer Diary: Alice Temperley’s Postcard from Dubai and Doha


London-based designer Alice Temperley recently traveled to Dubai and Doha, Qatar, to shoot her latest collections and open a new boutique. Here, Temperley shares the details of her desert adventure, and some behind-the-scenes campaign snaps, exclusively with
Alice Temperley's Trip to Dubai 
Our first store in the Middle East opened in the Dubai Mall three years ago. Earlier this month, I traveled back to the hot, hot, hot UAE to open our second store, in The Gate mall in Doha, and to shoot our Titania Temperley Bridal campaign and our Temperley London Fall collection, Byrds. A few people from the London HQ, and my little sister, Matilda Temperley, came along. Matilda is a professional photographer, and she shot the campaigns in a desert location just outside Dubai.


Alice Temperley and co. shooting on the sand dunes 

We were up bright and early to shoot on the sand dunes during sunrise at 4:30 a.m. We shot until 9:00 a.m.-ish, when it reached a sweltering 117 degrees (and it is not even summer yet!).


Alice Temperley playing with trains and veils in the desert 

Me playing with veils and trains.


Marlena from Storm Models having a rest 

Marlena, from Storm Models, having a rest.


Alice Temperley and co. shooting scarves in the desert 

Shooting our new Cruise Temperley Scarves collection.


A look showpiece from Temperley's Byrds collection and a falcon 

At 4:00 p.m. we were back in the desert to shoot in the sunset with an array of camels and falcons. This is a showpiece from my Byrds collection.


Alice Temperley riding a camel 

Making friends.


Alice Temperley and co. shooting in the pool at sunset 

Shooting in the pool at sunset.


Alice Temperley's store in Dubai 

After two days in the desert, we went to Dubai City to visit our amazing store at the Fashion Avenue in Dubai Mall (above), had lots of meetings, and a fun dinner before leaving for Doha to officially open the Temperley London store.

Photos: Courtesy of Alice Temperley

Designer Update