September 2 2014

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Hello, IRO


Those of Lower Manhattan love their leather jackets. And now, thanks to the new IRO boutique, there’s one more place they can find them. The Paris-based streetwear label, which celebrated the launch of its first New York City flagship last night over cocktails, offers, for lack of a better descriptor, a damn near perfect Perfecto. “It was what originally made us famous,” cofounder Arik Bitton told

Of course, leather jackets aren’t all IRO offers. Just ask Coco Rocha. “This place has everything a model’s wardrobe should have. If you don’t have it, come here and get it!” gushed the catwalker, who attended the opening with her husband, James Conran. When pressed as to her energy level post-Met Gala, Rocha laughed. “We were debating going to the after-party, but then we were like, No, we’re going home. We made some Bolognese and went to bed.”

With Harley Viera-Newton on the decks, guests such as Eniko Mihalik and Adrian Grenier perused IRO’s his and hers wares and minimalist, well-lit space. Following cocktail hour, the label hosted an intimate dinner at the Crosby Street Hotel’s private dining room—where Viera-Newton and Leigh Lezark played cat’s cradle, Mia Moretti chatted convivially with friends, and the brand’s other cofounder Laurent Bitton (yes, they’re brothers) offered an idyllic New York reprise: “When I’m here, the best thing to do is stay in Soho, go to The Mercer, and have a coffee.”

Photo: Dean Neville/



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