Sam Rollinson stormed onto the scene in 2010, after Burberry cast her in its Fall ad campaign. Since, it’s been nothing but up for the model. Last season alone she walked in a total of sixty-two shows, and today we can reveal that Rollinson is the face of J Brand‘s Fall ’13 campaign. Shot by Craig McDean and styled by Karl Templer, the images (which debut here, above, and below) are sleek, severe, and pared down—allowing the label’s dark denim, leather jackets, and track pants, as well as Rollinson and, of course, her razor-sharp cheekbones, to pop. The model also stars in the campaign for the Little Black Jean collection—J Brand’s new range, which, launching this June, was created exclusively for Selfridges’ new Denim Studio. The Fall ’13 ads will hit magazines this August.