The Beginning of THE/END
Born from a desire to fill a hole in the menswear market,THE/END‘s Fall ’13 launch aims to satisfy a sartorial need. “We were looking for something new to wear that bridged that gap between the heavy amount of heritage in the market and the real avant-garde things happening,” design coordinator (and founder of the much-loved but now defunct Ecco Domani Award-winning brand Corpus) Jerrod Cornish offered. The result is a premium men’s collection that offers denim, leather, and knits, but still maintains an intriguing edge. “It really isn’t too to the right or too to the left,” said Cornish, who designs the new line alongside Mathew Mickel.
Bowing to heavy local demand (their design studio and some manufacturing is based in in L.A.), THE/END team—which also includes art director Cody Comrie and his brother Michael, who handles the business side—has paired with American Rag for an exclusive collaboration. Set to debut tonight in L.A., the collection is, in part, a preview of the brand’s forthcoming Fall wares—tees, fleece pieces, and a men’s jewelry range will all be on offer. But the highlights of the union are a nubuck moto jacket and vest, which were made specially for the retailer. There are only three pieces of each style, and with their thick zippers, sharp collars, and sturdy hardware, the leather looks give potential clients a strong sense of THE/END’s vintage-meets-fresh aesthetic.
THE/END x American Rag ranges from $59 to $1,299 and will be available at the retailer’s La Brea Avenue L.A. flagship starting tonight.