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April 19 2014

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Araks Takes the Swimwear Plunge

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Araks swimwear

“I love color,” says lingerie and ready-to-wear designer Araks Yeramyan. “It’s the first thing I think about, and it’s at the forefront of everything I do,” she adds. Her passion for lively palettes comes across loud and clear in her new swimwear collection, which will launch at a fete at Le Bain (appropriate, no?) this evening. Having designed swimwear in the early days of her eponymous line, Yeramyan gave it up when she had children. But in February, she released a well-received swim capsule for J.Crew, which spurred a demand for Araks suits. And, as the designer puts it, “You’ve got to give the people what they want.”

Araks swimwear

Now, about that color—the collection, which was inspired by the bright hues and negative and positive shapes in Andrew Masullo’s paintings, is full of it. “In lingerie, I mix a lot of colors, but I have to make sure it’s still subtle, quiet, and something you want to wear under your clothes. With swim, you don’t have to worry about any of that. You just go,” she says. And go she did! Featuring one- and two-piece suits with creative cutouts on the shoulders and hips (“I think that’s sexier than just cleavage; it’s about finding another, less expected way to be sexy,” explains Yeramyan), the range—which will be a permanent addition to the Araks oeuvre—is blocked with violet, lime, aqua, cherry, fuchsia, and beyond. Priced between $248 and $380, and set to hit stores in October, Araks’ swimwear makes its eye-popping debut here, exclusively on Style.com.

Photo: Courtesy of Araks

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