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July 30 2014

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Armani Takes a Roman Holiday

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Giorgio Armani's Fall '13 ads

Tonight, Giorgio Armani and co. will head to Rome to open his new boutique on Via Condotti (think Italy’s answer to Madison Avenue). But this is Armani we’re talking about, so, naturally, there will be a grande event to celebrate the store. At 3 p.m., Style.com will live-stream the house’s One Night Only Roma—a fete that will feature runway shows of the Fall ’13 collections from Giorgio Armani and Emporio Armani, as well as the Armani Privé Spring collection, the opening of Armani’s Eccentrico exhibition, and, of course, una festa with plenty of star power (Milla Jovovich, Tina Turner, and Sophia Loren will all be in attendance). Armani, which has, in the past, hosted similar events in London, Tokyo, and Beijing, has also given us a sneak peek at its Fall ’13 campaign. Lensed by Mert & Marcus and starring Mariacarla Boscono and Florian Van Bael, the snaps have a slick, futuristic edge. Take a peek at the campaign’s exclusive debut (above), and check back this afternoon for the live stream of Giorgio Armani’s One Night Only Roma show and party. For more information on the event, and to view exclusive interviews, visit onenightonly.armani.com.

Photo: Courtesy of Armani

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