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July 29 2014

styledotcom Nothing but funny (bunny) business in Cara's new Topshop campaign: stylem.ag/1uDT1yD pic.twitter.com/3PdmH2Tmk7

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Fifteen Seconds of Filtered Film

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Earlier today Facebook-owned snap-happy service Instagram (which at present has a cool 130 million users, receives one billion likes a day, and hosts over 16 billion photos) debuted video. Similar to its popularized photo functionality, Instagram Video offers thirteen filters, still-frame thumbnail options, and fifteen seconds of recording (unlike Twitter’s competing service, Vine, which stops the clock at six). We took the new feature for a test-drive today, and though we can’t shake the shaky hand, Instagram claims it will improve our faulty fingers with Cinema stabilization.

So, what does this mean for fashion? Well, for one, there will be even more real-time (and personal) access to moving runway looks. Burberry, for example, took its 850 thousand followers behind the scenes, sharing moving moments from its recent menswear show (above). With Couture on the horizon and September sneaking up, we’re eager to see how showgoers will use the new video app to bring fashion-watchers as-it-happens action. Those of us viewing the runways from the office will also look forward to instantly seeing garments in motion. (Let’s be serious, stills rarely do Couture justice.) However, we generally prefer our fashion unfiltered.

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Dept. of Culture