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April 21 2014

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H&M Taps Isabel Marant

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Isabel Marant takes a bow after her Fall '13 collectionMark your calendars—this morning, H&M announced that it has tapped Parisian designer and industry favorite Isabel Marant for its Fall ’14 designer collaboration. Set to hit stores on November 14, the collection will consist of clothing and accessories for women and teens, as well as the designer’s first attempt at menswear. “I really tried to do the essence of my style. [The range] is an ideal wardrobe that you can do a lot with,” said the designer in a video for the high-street label (below), noting that she’s inspired by her native city. “The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,” offered Marant in a press release. In the past, H&M, whose coveted collaborations sell out almost instantly, has teamed up with labels and brands such as Karl Lagerfeld, Marni, Comme des Garçons, and Versace. For Fall, the retailer seems to be continuing on the track of its most recent collection with Maison Martin Margiela—a brand that sends ardent fashion followers into a frenzy but is less widely known than a house like Lanvin or Stella McCartney, both of which have collaborated with H&M in the past. Marant’s collection will be available online and in 250 stores worldwide this fall. We’re looking forward to seeing new iterations of her signature savvy boho staples.

Photo: Filippo Fior/ InDigital/GoRunway

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