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In Seoul, Chrome Hearts Is Bigger than Ever

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Chrome Hearts' Installation in Seoul

Chrome Hearts—Richard Stark’s L.A.-based clothing and accessories label with a rocker-cum-skater sensibility—launched its second boutique in Seoul, South Korea, this past weekend. To celebrate the new space, which is nestled inside the city’s massive Shinsegae Main Department Store, the brand collaborated with Korean pop musicians Big Bang & 2NE1 on a range of items (like chokers, sweatshirts, and fingerless gloves), which, along with a host of other exclusive wares created for the opening, will be available throughout the month. The big news, however, is Chrome’s installation—a collection of signatures, like a heart-shaped locket, an oval belt, and the JJ Dean bag, which have been blown up to jumbo size and displayed in the store. (We should also mention that an assortment of giant CH crosses will remain on the store’s roof—across from a Jeff Koons sculpture—for the next year.) Also on view is 28 Images, co-owner Laurie Lynn Stark’s photography show, featuring the likes of Iggy Pop, Shepard Fairey, Brittany Murphy, and Karl Lagerfeld. As for what will garner the most attention, we’d think it’s a toss-up between Karl and Chrome’s thirteen-foot leather-and-metal dinosaur—stiff competition, indeed.

The sculpture and photography installations will be on view until June 27 at Chrome Hearts’ new store, located at Shinsegae Main, 52-50 Chungmuro 1ga, Jung-gu, Seoul.

Photo: Courtesy of Chrome Hearts

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