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July 25 2014

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Louis Vuitton is Dino-mite

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Louis Vuitton's Windows

With rumors swirling about whether Marc Jacobs will renew his contract in 2014, Louis Vuitton seems to be on the tip of everyone’s tongue. And now, we have one more—pretty gargantuan—reason to talk about the house. Today, Vuitton revealed that its new window installations will not consist of the brightly hued works of an eccentric or iconic artist (cue Stephen Sprouse and Yayoi Kusama). Instead, the brand has opted for dinosaurs. Seven stores worldwide—including the boutiques on Paris’ Champs Élysées, London’s New Bond Street, and New York’s Fifth Avenue—will get the Jurassic treatment, hosting golden reproductions of prehistoric skeletons in their facades. Velociraptors, Dimetrodons, Stegosauruses, Tyrannosaurus Rexes, and Triceratopses are just some of the species that will inhabit the displays, which were apparently inspired by a trip to the Natural History Museum in Paris’ Les Jardins des Plantes. On view from tomorrow, the beasts seem fairly friendly—mannequins wearing Vuitton’s Pre-Fall ’13 wares are perched peacefully atop the creatures’ backs.

Louis Vuitton's New Windows

Illustrations: Courtesy of Louis Vuitton

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