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April 19 2014

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Moschino Courts Shanghai

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Du Juan in Moschino's opening Resort '14 look; Massimo Ferretti, Zhang Ziyi, and designer Rossella Jardini

It was Moschino’s first attempt at wooing the Shanghai fashion set down at South Bund’s artificial beach last night. A huge black tent was the backdrop for an evening of classic Moschino looks, including the brand’s Resort ’14 show, the men’s Spring ’14 collection, and a trip down memory lane to revisit the Moschino archives.

The show opened with Chinese supermodel Du Juan sporting a white coatdress with a front vertical flounce from the neck to the hem. Her ensemble was topped with a Chinese hat from Northern Song Dynasty, reserved for the traditional judges (above, left). Moschino was saying it loud and clear, “China, here I come.”

Actress Zhang Ziyi (above, center) sat front row as the show opened with some graphic, ladylike looks that had a trompe l’oeil effect. The color red was omnipresent throughout the collection, as were bouquets of vivid floral-print dresses coupled with gold platform sandals and heavy bangles. The men’s range was equally upbeat, boasting preppy wares, again with lots of red. An electrifying lightning-bolt print gave the tailoring a punch. The finale was packed with some of Moschino’s most memorable runway moments, like beaded matadors, sensual gypsies, heavy embellished eighties party dresses, gold metallic fringed coats, and chained bolero jackets. It was great to see all the pieces again, and to remember the legacy left behind by the late founder, Franco Moschino.

Models Emma Pei and Wang Zhu Xiao Yin; and Du Juan & Zhao Lei at the Moschino party in Shanghai

After the show, guests poured out on to the beach. Pink and red hearts filled the pool, and partygoers relaxed on the Balinese-style daybeds, which were swathed in long white curtains. The DJ pumped dance music while the champagne flowed and the fashion pack welcomed yet another house to their beloved city of the Orient, Shanghai.

Photos: Courtesy of Moschino

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