August 21 2014

styledotcom 18 examples why you shouldn't be afraid of #MomJeans:

Subscribe to Style Magazine

Smiley Face! Alison Lou Takes to Instagram


Alison Lou's Instagram collection

It doesn’t surprise us that Alison Chemla—the 25-year-old designer behind the wearable gold, diamond, and ruby iterations of our favorite emoticons—has some social media savvy. And tomorrow, Chemla, who designs under the name Alison Lou, will be capitalizing on her digital prowess with a new collection to be sold—you guessed it—via Instagram. “I have a lot of followers [5,990, to be exact], and I’ve been getting tons of inquiries about where [my jewelry] is available online, so I thought it would be a good idea to do a tiny capsule,” explains the New York–based designer. The line, which features double-sided pendants with Party Animal, Furious, CryBaby, and Bashful emoticons, as well a face with a wagging red tongue, is crafted from enamel and 14-karat gold. Two emoji styles—a hand making an OK symbol and one flipping the bird—are also included in the online oeuvre, and the pieces start at $300 (a decidedly accessible price point in comparison to her fine jewelry line).

Chemla, who favors “crying” and “heart eye” faces in her digital communications, hinted that her upcoming Spring ’14 collection will be a departure from last season’s emoticon debut. “I want to go into fine jewelry a little bit more and explore some other ideas that I’ve had,” she says. No frown-y faces, though. Chemla assures that her emoticon wares will remain as a signature range and she’ll offer a series of fresh symbols, as well as tried-and-true expressions, each season.

Alison Lou’s new capsule is available now via her Instagram and at

Alison Lou's Instagram Collection

Photos: Courtesy of Alison Lou

Designer Update